Social
Media tools such as Facebook and twitter are used by a number of sporting
organisations to engage with their audience. It is now common for people to
have these tools on their mobile phones, so information can reach an audience a
lot faster. We can feel connected to our favourite athletes and engaged with their
everyday lives. From a personal perspective, I have been heavily following the
Test Cricket in South Africa. Unfortunately, the matches are not viewed on free
to air, and are on late at night. I follow cricket Australia on twitter, and am
able to catch up on all the action and the highlights from the previous night,
when I get up in the morning.
Moreover, a recent study on the use of Social
media used in Sports found some interesting finding s including;
-
Most
managers feel their social media efforts are proficient or at an expert level,
which include a defined social media strategy.
-
From
a statistically point, those with a social media strategy, reported an increase
of revenue, while those with no strategy reported none.
The paper can be found via the following link http://www.emeraldinsight.com/journals.htm?articleid=1931229
An interesting
topic I would like to research further is the various social media strategy’s
Sporting organisations use, and their effectiveness. From
are marketing perspective, are they reaching their target audience?
