Module 1 exercise

Social Media tools such as Facebook and twitter are used by a number of sporting organisations to engage with their audience. It is now common for people to have these tools on their mobile phones, so information can reach an audience a lot faster. We can feel connected to our favourite athletes and engaged with their everyday lives. From a personal perspective, I have been heavily following the Test Cricket in South Africa. Unfortunately, the matches are not viewed on free to air, and are on late at night. I follow cricket Australia on twitter, and am able to catch up on all the action and the highlights from the previous night, when I get up in the morning.

Moreover, a recent study on the use of Social media used in Sports found some interesting finding s including;

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Most managers feel their social media efforts are proficient or at an expert level, which include a defined social media strategy.

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    From a statistically point, those with a social media strategy, reported an increase of revenue, while those with no strategy reported none.

The paper can be found via the following link http://www.emeraldinsight.com/journals.htm?articleid=1931229

An interesting topic I would like to research further is the various social media strategy’s Sporting organisations use, and their effectiveness. From are marketing perspective, are they reaching their target audience?